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Need B2B SaaS content that moves deals forward?

I help B2B SaaS companies create decision-stage content that removes buyer friction and accelerates closed-won. I focus on product-led BOFU and buyer enablement assets that address real pain points, tackle objections, and keep buyer groups moving by removing the “what-ifs” that stall decisions.

Work with me

Brands I’ve worked with

This image contains logos of various companies, including Creatopy, Quantie, Trifork, Altura, iwinback, and @DOLSCENT.
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How I help

  • Late-stage buyers don’t want marketing fluff—they want proof. I create BOFU content that maps your product to customers’ jobs-to-be-done, easing their concerns and turning hesitation into commitment.

    • Feature or integration deep dives

    • Case studies

    • Buyer guides

  • Buying groups stall when stakeholders’ priorities clash and concerns go unanswered. I work with your SMEs to create buyer enablement assets that help champions sell your product internally—from first purchase to expansion and renewal.

    • Stakeholder-specific guides

    • Objection-handling FAQs

    • ROI explainers

  • Deals lose momentum when buyers receive mixed messages or can’t find the proof they need. I plug into your go-to-market team to break silos, uncover late-stage content gaps, and build a roadmap that gives buyers the confidence to say “yes.”

    • Late-stage content audit

    • Decision-stage content roadmap

    • Customer-facing sales enablement content library

Explore my services

In their words…

  • Blank white background with a small orange square near the top left corner.

    Derya was responsible for creating content in the technology B2B vertical. She produced high quality thought leadership pieces which helped to convey Trifork's story to the market. Derya would be an asset to any B2B company.

    Izaac Somers

    Head of Marketing

  • Company logo with a stylized circular graphic and the word 'realenergy' in lowercase

    Derya has a real gift for creating thoughtful content that speaks directly to customer needs and highlights where we bring the most value. She worked closely with our sales team to make sure her buyer-enablement and BOFU content was not just high-quality, but also truly useful in the selling process.

    Edward Angstadt

    VP of Marketing

  • Close-up of a red background with the word 'ADOLESCENT' in black text.

    I worked with Derya for years and she really is a wonderful writer to work with. Derya is great with deadlines and generally is just a pleasure to work with.

    Olivia Ferrucci

    Editor-in-Chief

  • A black and white logo with the word 'Quantive' and a stylized 'Q' emblem.

    Derya is easily one of the best content writers I’ve partnered with. Writing great content is hard enough, but writing it so it meets buyers where they are, giving them just the right amount of detail to move them to the next step, is quite difficult to master. That comes naturally to Derya.

    Stephanie Barnes

    Senior Product Marketing Manager

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Why I do what I do

After 5+ years creating content for B2B SaaS businesses, I saw the same pattern arise time and time again:

The content that matters most at the finish line is usually nowhere to be found, right when buyers need it most.

This is where deals stall and businesses see the biggest drop-off—and it’s precisely where I come in. 

I create late-stage assets that answer real buyer questions, ease the strain on sales teams, and sustain deal momentum through to close.

Get to know me

Why late stage content matters

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87% of B2B buyers say online content has a major or moderate impact on vendor selection.

CMO Council

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72% of buyers consume at least three pieces of content before making a purchase decision.

Demand Gen

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When buyers are comparing multiple suppliers, the amount of time spent with any one sales rep may be only 5% or 6%.

Gartner

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81% of buyers have chosen a preferred vendor before they ever speak with a sales rep.

6sense

  • I specialize in buyer enablement and bottom-of-funnel content, but if you have other content needs, shoot me a message, and we can see if it’s a fit.

  • I run short interviews with your SMEs and stakeholders (sales, CS, product, and customers, if needed) and review the materials you share with me. I combine that with my own research—competitive content, industry reports, and community insights—so the final piece reflects your brand, your buyers, and the broader industry context.

  • Turnaround time for content pieces is typically 2 weeks, depending on the SME's availability and the project's complexity. For consulting projects, timelines vary on a case-by-case basis.

  • I become an extension of your go-to-market team. That means regular async check-ins and feedback loops after SME interviews. I also offer unlimited refinements for 14 days after finalizing deliverables, so the result reflects your needs.

  • Both. You can bring me in for one-off decision-stage assets/consulting projects, or keep me on retainer for ongoing late-stage content output. Either way, I become your go-to-market team’s trusted partner—someone who understands your product, your buyers, and your goals without the agency bloat or hassle of managing freelancers month to month.

  • I don’t charge per word. Assets start at €650, while strategic engagements are uniquely scoped and priced to fit your goals. Final pricing depends on scope and complexity.

Frequently asked questions

Let’s create content that closes deals

Let me know how I can help, and I’ll respond within 24 hours with the next steps.

Image of Derya Yildirim, B2B SaaS content writer, on computer